THE JAMES DECISION- BUY IT BY ALL MEANS NECESSARY

James decision has stirred up the NBA’s apple cart. Nope, wait a minute. It has not stirred it up, it has turned the entire league on its butt and everyone is scurrying to stand up.
Lebron James Nike 2010

In today’s basketball there is no loyalty to the sport much less to team. Team sports  is really how much money I can get for my team of personal needs. The sports has slowly moved away from true entertainment for the fans and has now become the personal stock exchange between the insiders , owners, and players, the buyers, with the fans selectively investing in the team that has the biggest value. Some people may call those fans waggonist. I prefer to call them investors!

The fans love it and they buy it. They lap it up like dogs hungrily drinking water from their dog bowl. How so? because they still pack the arenas and retail numbers have not fallen. So now the sport is all about economics; the investor, the buyer, the stock, the gains, the losses, the agent, the options, the offer.

Basketball Stock market is now in turmoil as suddenly you have a bull market created by the LJames decision which now affects every team’s offer and every players acceptance of that offer. Prices are astronomical. Quality of the product , untouched.

LJames is doing what is necessary in today’s basketball, peg your talent to the market. He may have a good argument for that but some other players cannot. Everyone now make their claim according to their value, perceived or real and the owners shell out millions of dollars for a talent that in reality is a dull and poor investment.

In the end  we witness the falsification of modern day basketball, falsely parading as a game when it really is the new Money Market for sports. We can only hope that somewhere in the illusion of the sports, there will be some quality and modicum of integrity and sustainability teaching the younger kids that team sports is not about perceived value of the ME, but the total value of the sum of the MEs to make one powerful and enduring total called a TEAM.

I think the Spurs has it right. Why change the chemistry by diving into a market of whores and thieves where everything sold is either fake or has no value?

The LJames decision has proven once again that he may be the best player in today’s league but certainly not the Legend he so hungrily desires.  With all the skills he possesses he has not learned one thing ,  something called LOYALTY. Money does not make a championship  team. Hard work, persistence, failure and then perfection is the DNA for every champion. In the end he may get his money but will he get another ring? Time will tell as well as the activity of the market. If you cannot win it physically then buy it by all means necessary.

Paul Tomlinson,

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